Motif Bed Decor – Custom E-Commerce Experience with Advanced Product Logic
Motif Bed Decor is a premium Bulgarian brand for luxury bedding and home textiles. They approached Digital International with the goal of building a high-performing, scalable e-commerce platform that could support both B2C and wholesale (B2B) customers, while offering deep product customization and smooth checkout experience.
Project Goals
Build a modern, conversion-focused online store
Support multiple currencies and future international expansion
Implement advanced product configuration options
Automate shipping and online payments
Streamline variable product management for 100+ variations
Custom Development & Technology Solutions
We delivered a fully tailored WooCommerce solution, combining both UX design and custom PHP development:
| Area | Solution |
|---|---|
| Custom PHP Filters | Built dynamic product pricing logic with additional options & conditional costs |
| Variable Product Automation | Created code to calculate price differences based on size & fabric combinations |
| Dual Currency Setup | Implemented BGN + EUR with live conversion logic and Euro-compliant display |
| Shipping Automation | Integrated Econt API for automated delivery rates and office selector |
| Payment Integration | Fully integrated myPOS for secure online card payments |
| Custom Elementor Widgets | Built custom interactive product selectors and variation dropdowns |
| Product Filters | Created filter logic for category, material, color, and size |
| Speed & Performance | Core Web Vitals optimization + CDN caching setup |
| Admin UX Improvements | Custom WooCommerce product fields to simplify managing variations |